- By financial institutions, to determine the level of risk that a loan applicant represents.
- By debt collectors, to predict the likelihood of a debtor to repay their debt.
- By marketers, to predict the likelihood of a subscriber list member to respond to a campaign.
- By retailers, to determine the probability of a customer to purchase a product.
- Boolean queries—specify a formula
- Vector space queries—support free text queries (with no query operators necessarily connecting them)
- Wildcard queries—match any pattern